Niche Fragrance Crafted in Wales

Discover our collection of luxury niche fragrance, handcrafted in Monmouthshire’s beautiful Wye Valley. As Wales’ first independent fine fragrance house, we create exceptional scents that tell stories of Celtic heritage, ancient tribes, and Welsh landscapes.

Paris-trained perfumer Louise Smith blends timeless artistry with modern innovation, crafting each fragrance to evoke emotion and individuality. From the coastal freshness of our Natur collection to the historical richness of The Celts range, every scent is a unique olfactory journey.

Our niche fragrance philosophy celebrates quality over quantity, using premium ingredients and traditional techniques to create scents you won’t find anywhere else. Each bottle represents hours of careful formulation in our independent lab, where creativity and craftsmanship come together.

Explore our distinctive fragrance collections and discover scents that are as individual as you are.

The Celts

Our brand new collection of luxury, niche fragrances celebrates ancient tribes across Wales, Scotland, Ireland, Cornwall, and Brittany. Five unique fragrances inspired by archaeological discoveries and elemental landscapes from honeyed Breton mead to icy Irish winds, capturing Celtic spirit. Crafted by Perfumer Louise Smith, The Celts collection is formulated, bottled and packaged in Wales.

Natur Niche Fragrance Collection

The Natur collection was created in 2022, inspired by landscapes and dark skies. Each scent evokes memories of perfumer Louise Smith’s childhood—coastal trips, countryside ramblings, and forest walks. Not sure which one to choose? Why not try our Fragrance Finder quiz to discover your perfect perfume.

Hair & Body Mists

Our most popular niche fragrances in a lighter hair and body mist formulation, perfect for layering. Non-sticky and refreshing after workouts or showers. Hold at arm’s length and spritz throughout your hair for a delicately scented trail that lasts three to four hours.